Surprising, or maybe not surprising, the skills gap in the US isn’t just a shortage in software development and analytics skills.
Many employers cite “soft” skills shortage as a real issue for their businesses. Thus, communication and people skills are back in demand, and HR and Talent Managers recognize that these skills are vital for their businesses’ success.
Jeff Weiner, CEO of LinkedIn, speaks in this interview about the soft skills gap.
How to future-proof your career
Make sure that developing soft skills needs to be part of your education and ongoing professional development. Seek out opportunities to learn and apply these.
Seek out opportunities to learn how to communicate effectively, how to negotiate and persuade, how to present, and how to deal with conflict.
Learn everything you can about the company you work for (or want to work for). Who are their customers or clients? How do thy make money? Learn about the basic financials of your company. What drives profitability? Who are the competitors? What does your company do better than your competitors? What do the competitors do better? Understand the industry.
People skills are skills that help you to listen, communicate, and relate to other people. These skills are often based on the ability to show empathy and the willingness to work together as a team for a common goal.
Understanding a problem and knowing how to go about solving it is crucial for a successful career. Learn how to analyze data and processes to fully understand a problem. Then, use brainstorming and project planning to find a hypothesis and a solution to test. Finally, evaluate your solution and be able to create an implementation plan.
Why is data analytics so important?
Data analytics and software development are still top hard skills that are in great demand. If you have an interest in driving results through data analysis, go ahead and start learning these skills.
Analytics is the basis of most business departments, including marketing and sales. And with online marketing budgets now having surpassed offline marketing budgets, marketing functions become increasingly analytical. Top skills required for digital marketing managers are now analytical skills. If you manage paid search or paid social ads, you will have to understand how to analyze your data to efficiently run all your ad campaigns.
If you are interested in pursuing a career in Paid Media & Digital Marketing, read more about The 5 Critical Paid Media Marketing Skills.