How to Grow your Reach with Instagram’s new Follow Hashtags option

Instagram recently added the ability to follow hashtags just like you follow your friends. It’s now easier than ever to discover more and new content that you are passionate about by following hashtags. Once you start following a hashtag, you’ll see new posts in your main feed and you can easily find new Instagram profiles.

To get started, click on a hashtag that you like (or search for a topic in the search bar). Once you click on the hashtag you’ll see an option to follow it. Just follow the hashtag as you would follow an Instagram profile.

instagram follow hashtag


You can easily follow any number of hashtags that you are interested in. You can as easily unfollow any hashtag.

How does following hashtags help you grow your Instagram reach?

With the follow hashtag option, your posts will show up in people’s main feeds for the hashtags that you are using in your posts – even if they are not following you .

1. Use relevant hashtags in your posts

Start with reviewing all hashtags you use and only use hashtags that are relevant to your post. With the new follow hashtag option, people also now have the option to flag posts that use irrelevant hashtags. When a post gets flagged the Instagram algorithm will show this particular flagged post less often. And the person who posted the hashtag will see a decline in likes and comments.

2. Mix niche and popular hashtags

Use highly relevant niche hashtags. In the follow hashtag feeds, posts with the most engagement (likes and comments) will be shown more often. If you have a relevant niche post with lots of engagement, you are more likely to show up in other people’s feeds. Throw in a few popular hashtags for the chance of getting featured. If you do get featured for a popular hashtags you will show up in many people’s feeds and more people can discover your Instagram profile.

3. Don’t spam

By now I know you got it. If you use irrelevant hashtags you run the risks of your posts being flagged as not relevant and you will lose exposure to the Instagram community. So, be highly relevant in all your hashtags!

What I like about this new feature is that it – hopefully – reduces irrelevant hashtags over time as people start flagging posts that use irrelevant hashtags. And we all get more photos in our feeds that we actually want to see.

Want to know how to create a winning Instagram Profile? Learn how.


Do you think this is a helpful new Instagram feature?



8 Thoughts

  1. What a great post! I wonder if people other than bloggers would be interested in following hashtags. I’m not sure if I would if I weren’t a blogger but maybe that’s just me.

  2. I didn’t know you could “follow” hashtags! I will definitely check that out. Thanks for the tip

  3. I saw this one, but I’m not quite sure how to use it yet. Thanks for your post. At least this follow hashtags, will reduce irrelevant tags.

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