Instagram recently added the ability to follow hashtags just like you follow your friends. It’s now easier than ever to discover more and new content that you are passionate about by following hashtags. Once you start following a hashtag, you’ll see new posts in your main feed and you can easily find new Instagram profiles.
To get started, click on a hashtag that you like (or search for a topic in the search bar). Once you click on the hashtag you’ll see an option to follow it. Just follow the hashtag as you would follow an Instagram profile.
You can easily follow any number of hashtags that you are interested in. You can as easily unfollow any hashtag.
How does following hashtags help you grow your Instagram reach?
With the follow hashtag option, your posts will show up in people’s main feeds for the hashtags that you are using in your posts – even if they are not following you .
1. Use relevant hashtags in your posts
Start with reviewing all hashtags you use and only use hashtags that are relevant to your post. With the new follow hashtag option, people also now have the option to flag posts that use irrelevant hashtags. When a post gets flagged the Instagram algorithm will show this particular flagged post less often. And the person who posted the hashtag will see a decline in likes and comments.
2. Mix niche and popular hashtags
Use highly relevant niche hashtags. In the follow hashtag feeds, posts with the most engagement (likes and comments) will be shown more often. If you have a relevant niche post with lots of engagement, you are more likely to show up in other people’s feeds. Throw in a few popular hashtags for the chance of getting featured. If you do get featured for a popular hashtags you will show up in many people’s feeds and more people can discover your Instagram profile.
3. Don’t spam
By now I know you got it. If you use irrelevant hashtags you run the risks of your posts being flagged as not relevant and you will lose exposure to the Instagram community. So, be highly relevant in all your hashtags!
What I like about this new feature is that it – hopefully – reduces irrelevant hashtags over time as people start flagging posts that use irrelevant hashtags. And we all get more photos in our feeds that we actually want to see.
Do you think this is a helpful new Instagram feature?