Did you know that you miss about 70% of your news feed due to Instagram’s algorithm favoring content that it thinks you prefer?
How do you make sure your Instagram Profile stands out?
Let’s get you started with a winning Instagram profile.
Who are you and why are you here?
1. Your Instagram Bio
Your bio is kind of your first date with a new Follower. Tell her who you are, what’s in it for her, and tell her where you are.
If you are using Instagram to grow your business, offer a freebie to get future customers into your marketing funnel. Offer a free e-book, webinar, cheat-sheet, service to give them a reason to come over to your website and hand over their email address to you.
2. Your Link in your Bio
If you are not selling anything, you don’t need a link. If you have a blog you would like to share, the link section in your bio is the best place to share it.
If you are using Instagram to grow your business, create a specific landing page for your Instagram Followers only. Use the landing page to offer a freebie and start getting your Followers into your marketing funnel.
3. Become a Storyteller
The photos you are sharing become the story of you, your brand. What’s your purpose? Are you on Instagram to educate? Let your gallery become the story of your cause.
Are you here to inspire? Then use your photos to share how you can make someone’s life better.
4. Your Photo Gallery is your own Personal Online Magazine
Know that some Instagramers will see your profile as one individual image, while others see it as a grid layout. Be creative when organizing your own personal gallery. Spread out similar photos, so they don’t show next to each other or above each other.
5. Be consistent
Tell a story that is consistent throughout your bio and your feed. Always know what you and your brand are about. Invite your Followers into your brand story. Let them take part and look forward to your next post.