In my latest article about how to create a winning Instagram profile I mentioned that you’ll only see about 30% of your friends’ Instagram posts. Wait… What? Yes, you miss about 70% of all posts. Instagram keeps their algorithm a mystery (just like their friends at Google, but that’s for another time).
Instagram explains their algorithm this way:
Posts are ordered based on factors like how recently the post was shared, your interactions with the person who shared it and whether you’ll find the post interesting. Posts you’re likely to care about most will appear higher in your feed.
Let’s unravel this.
How can you influence the Instagram Algorithm?
Instagram will favor recent posts over older posts. Post often.
Instagram looks at how often you have interacted with posts of the person sharing a new post. The more interactions you have, the more likely it is that you see their posts.
This also includes profile searches. If you search certain profiles more often than others, you are more likely to see posts from these profiles.
Higher engagement equals better ranking or visibility. “Engagement” means: likes, shares, comments, video views, story views, live video views. therefore, the better your content, the more likely is high engagement.
If you spend more time looking at some Instagramers’ feeds or stories, Instagram will most likely favor similar posts and stories to show you.
In summary, engage with other Instagramers, get to know their stories and you’ll see similar content show up in your feeds in the future.